With their firm belief that great underwear should be for every body and emphasising the “we” in Underwear in their logo, it is designed to re-affirm that belief. They stand by our ethos and long term promise to grow so that we can continue to bring great, affordable underwear for everyone. Not just in their words but also in their actions and their website. Having launched at the end of January 2018, They were the first company to really make body confidence and body positivity, not just a marketing campaign but the back bone of everything they do, promoting Cis and trans men of all shapes and sizes, not just on their social media but also as models on their website.
Incorporated in 2013, SUKREW launched with the 'U Trunk' – a defining style with a supported opening at the crotch to give freedom and sex appeal. The following year saw the launch of the 'Full Trunk' – underwear with an ergonomically designed pouch for enhancement and comfort, along with a further two 'U Styles' and two 'Full Styles', in an abundance of colour ranges.
From that point on, the brand has continued to build, spreading globally, with retailers and websites up and down the UK, across Europe, Canada, and the United States stocking SUKREW. Many more styles and colours have been released each year as SUKREW expands its inclusive vision for guys everywhere to feel confident and sexy, in well-fitted, unique underwear styles.
Ministry of Underwear
With years of experience working in the Men's Underwear business, each of our contributors have different skills they bring to the table.