So as a fetish line you certainly cater for a lot of desires, what we want to know is do you have an underwear fetish yourself?
- Oh god yes! I have many fetishes, underwear being one of them. I also have a fetish for not wearing underwear. I love that our customers are from all walks of life, thing is, underwear is easily hidden under your clothes, so you really have no idea what someone may be hiding. I love the thought of having a business man, but under his suit has on a kinky pair of lace briefs or a hot latex jock strap.
That is a very sexy thought! You've also just launched a new range of products, talk to us about them.
- We are still very much a new brand, only a year old. The last year has been a big learning experience, who our customer is, what they like, how they shop, etc. September saw a mini rebrand for us. We shot new imagery that sets a very clear tone for the brand, new website, new products, new models. The products are slowly expanding the range, more latex, but soon we will have a larger range of fabric underwear, giving our customer a greater choice without losing comfort or style. Latex has been bought over to the 'fashion' side of the industry recently and used more as a mainstream fabric, instead of it being used as gimmick or purely fetish garment. This is what we want to try to create at JACK, a brand that not only crosses over from fashion to fetish , but that also blurs the line between them. I guess, at the end of the day, it'll all depends on the wearer. Some of our garments could be dressed down and worn casually, depends how daring you are.
Ministry of Underwear
With years of experience working in the Men's Underwear business, each of our contributors have different skills they bring to the table.