About Nasty Pig: Born on the floor of the original Sound Factory on West 27th Street in NYC Nasty Pig is designer brand built from nothing. They didn't have a business plan or a marketing strategy. All they had was a desire to start something real and the balls to actually go for it. Making it all up as they went along, doing their own thing with integrity, and here they are today nearly 15 years later still doing what they love to do. I've been wearing them since about 2012 when I first joined twitter. I think it was in 2013 that the brand launched their #iamnastypig YouTube campaign, it was sleek and stylish and the men were beautiful but, it wasn't until they bought out the Champ Jockstrap in 2014 that I really fell in them.